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== Why? == | == Why? == | ||
* People (your targets) are not aware of your project progress | * People (your targets) are not aware of your project progress, your advantages and awesomeness | ||
* At community level, it gives the impression the activity is low, the collective effort is dormant | * At community level, it gives them the impression that the activity is low, and that the collective effort is dormant | ||
* | * This page aims at showing it is quite easy and effortless to produce the bare minimum | ||
* This is about original content, not sharing/curating (which adds a lot of value to your followers/readers) | |||
== Blog == | == Blog post == | ||
* Post regularly: monthly is achievable | * Post regularly: a monthly frequency is achievable | ||
* Content: new software releases, reactions to news, explanation of a problem, benefits of your solutions... | * Length: it does not have to be long, 1 to 5 min read is doable, you have things to tell | ||
* Content: examples are new software releases, reactions to news, explanation of a problem, benefits of your solutions, screenshots, screencast, explainer videos... | |||
* Structure: do an intro and an outro, put titles | * Structure: do an intro and an outro, put titles/headings, choose your post title wisely, storytelling helps a lot | ||
* Title(s): design a good post title, make relevant heading 2 and 3 titles (informative? provocative?) | |||
* Title(s): | * Illustrations: put awesome graphics (with attribution, license, and alt text) | ||
* Keywords: think twice of your most important keywords, put them in titles | * Keywords: think twice of your most important keywords, put them in titles, repeat them but not too often (these are the keywords you want to be searched/remembered for) | ||
* CTA (Call To Action): don't let your crowd inactive, engage them (download and install, waiting for comments and feedback, contribute code, translate interface, etc.) | |||
== Social media == | == Social media == | ||
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* Link: direct link, or shortened for tracking | * Link: direct link, or shortened for tracking | ||
If you tweet about your latest blog post, tweet it two or three times | If you tweet about your latest blog post, tweet it two or three times per week, during one or two weeks, with different texts, focus on different sections | ||
Example campaign: https://wiki.xmpp.org/web/CommTeam/Newsletter_Twitter_campaign | |||
=== LinkedIn === | === LinkedIn === | ||
* Longer posts more serious than Twitter ( | * Longer posts more serious than Twitter (more formal, professional audience) | ||
* Make real sentences, punctuation, paragraphs | * Make real sentences, punctuation, paragraphs | ||
* Still use text, hashtags, link and illustration | * Still use text, hashtags, link and illustration | ||
* Comment your post, ask open-ended questions to encourage discussion | |||
* Posts "last" longer than Twitter (retention on people's timelines), so frequency must be lower | |||
* Fewer noise and content than Twitter, so more visibility | |||
=== Mastodon === | |||
* We have not experimented it deep enough to emerge good practices | |||
=== More? === | |||
We can document the specifics of the most popular platforms | |||
== Analytics == | == Analytics == | ||
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* Twitter: per post "View tweet activity", or https://analytics.twitter.com | * Twitter: per post "View tweet activity", or https://analytics.twitter.com | ||
* LinkedIn: click on "XXX views of your post in the feed" | * LinkedIn: click on "XXX views of your post in the feed" | ||
* Matomo on your blog | * Matomo on your blog (or Google Analytics) | ||
Analytics/dataviz is here to learn (a bit), and generate more hypothesis. | |||
This is complimentary of qualitative info, like interviews or feedback (face to face or online survey). |
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