CommTeam/Newsletter Twitter campaign

This a template campaign for the promotion of our newsletter, curated news from the community.

Focus on Twitter only in this page.

Different plans for different social networks (different uses and different populations).

Plan for each monthly newsletter

Timeline

• 2019-10-17 (Tue) to 2019-10-21 (Sat): call for contributions
• 2019-09-24 (Tue) to 2019-09-28 (Sat): promote newsletter subscription
• 2019-10-01 (Tue): Newsletter sent and publish on blog
• 2019-10-01 (Tue) to 2019-10-05 (Sat): spread the news(letter)

=> 9 posts in three weeks

Typical post

A Twitter post must contain:

• timestamp
• text
• hashtags, max 3
• image
• link

Call for contributions

• Target: techies and product people
• Timeline: mid-September for a week
• Goal: get entries, encourage people to write/share content

Call 1

• timestamp: 2019-09-17 14:07 (Tue)
• text
• hashtags, max 3
• image
• link

Call 2

• timestamp: 2019-09-19 8:53 (Thu)
• text
• hashtags, max 3
• image
• link

Call 3

• timestamp: 2019-09-21 9:17 (Sat)
• text
• hashtags, max 3
• image
• link

Promote newsletter subscription

• Target: new subscribers
• Timeline: end of September, for a wek
• Goal: get more subscribers

Subscribe 1

• Timestamp: 2019-09-24 9:01 (Tue)
• text:
• hashtags, max 3
• image
• link

Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs! Subscribe! https://xmpp.org/newsletter.html #openstandards #compatibility #interoperability

Subscribe 2

• Timestamp: 2019-09-26 13:59 (Thu)
• text
• hashtags, max 3
• image
• link

Read the latest news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries)... Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat

Subscribe 3

• Timestamp: 2019-09-28 9:03 (Sat)
• text
• hashtags, max 3
• image
• link

TODO

Newsletter sharing

• Target: new subscribers
• Timeline: beginning of October, for a week
• Goal: spread the news

Share 1

• timestamp: 2019-10-01 14:13 (Tue)
• text
• hashtags, max 3
• image
• link

focus on articles, videos, tutorials, events

Share 2

• timestamp: 2019-10-02 9:13 (Wed)
• text
• hashtags, max 3
• image
• link

focus on software releases

Share 3

• timestamp: 2019-10-02 16:47 (Fri)
• text
• hashtags, max 3
• image
• link

focus on specs

Draft tweets

1) The XMPP network is decentralized (similar to email) - anyone can run their own XMPP service. Join the network and start taking control of your communications!

2) It is easy to get started with XMPP! Just get an XMPP client and create an account - that simple! https://xmpp.org/getting-started/

3) Although XMPP is widely known by its instant messaging capabilities, that is just one possible use of it. Yes, XMPP can be used for many other topics, including Internet of Things, Online Gaming or Social Networks. Isn't that great? Check some examples at: https://xmpp.org/uses/

4) XMPP is Diverse - you will never get "locked in" when using XMPP technologies. As an example, you have plenty of options to choose from when looking for a XMPP client. https://xmpp.org/software/clients.html