Basic communication guide for XMPP techies
Jump to navigation
Jump to search
Twitter
LinkedIn
Blog
- Post regularly: monthly is achievable
- Content: new software releases, reactions to news, explanation of a problem, benefits of your solutions...
- Length: it does not have to be long, 1 to 5 min read is doable
- Structure: do an intro and an outro, put titles, put illustrations with attribution, choose your post title wisely, double check the keywords
Social media
- Text: very short, choose your keywords
- Hashtags: 2 or 3, not more
- Illustrations: mandatory, with attribution
- Link: direct link, or shortened for tracking
If you tweet about your latest blog post, tweet it two or three times in one or two weeks, with different text
- Longer posts more serious than Twitter (pro audience, less troll)
- Make real sentences, punctuation, paragraphs
- Still use text, hashtags, link and illustration
Analytics
- bit.ly links: add a "+" symbol at the end of the link to access the stats (public)
- Twitter: per post "View tweet activity", or https://analytics.twitter.com
- LinkedIn: click on "XXX views of your post in the feed"
- Matomo on your blog