Difference between revisions of "XMPP Newsletter"

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(Planning)
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=== Planning ===
 
=== Planning ===
 
January:
 
 
* 2019-12-30 Mon: copywriting starts
 
* 2020-01-09 Thu: end of link submission, PR on GitHub
 
* 2020-01-10 Fri: newsletter publication, blog post, promotion tweets
 
  
 
February:
 
February:

Revision as of 09:24, 15 January 2020

Here you can submit news items for inclusion in the next XMPP Newsletter (as managed by the CommTeam).


To contributors, editors, reviewers, translators

Live discussion

xmpp:commteam@muc.xmpp.org?join

What determines relevancy?

The submission must ideally be a blog or article about XMPP/Jabber and/or XMPP-based software (clients, servers, libs).

Some exceptions might be made, for example for a release page showing a new release of some XMPP-based software.

However, marketing brochures (e.g. single-page marketing sites) for new products which don't contain information on XMPP, won't be included.

Make sure you read the Basic communication guide for XMPP techies

Process

  1. Link collection: duration 1 month
    • Read and validate the content
    • Include the reporters credits!
  2. Copywrite so each content is readable by humans: duration 1 week
    • Add links
    • Add images
    • Add CTAs
    • Carefully craft the subject/title line, and the preview text (first lines that are sometimes previewed on email UAs)
    • Include the copywriters credits!
  3. PR on website git repo for blog post (Markdown, Pelican): duration the week-end before posting
  4. Sending the newsletter: on D-day
    1. Copy-paste Newsletter on Tinyletter
    2. Test it (peer review is not yet done)
    3. Send it
  5. Blog post: PR merge and deploy on website git repo on D-day
  6. Social media posts
    • text
    • image
    • hashtags
    • link
  7. Metrics/analytics in CommTeam MUC
    • Twitter monthly metrics
    • Newsletter analytics
  8. Propose schedule for next issue
  9. Translations: after D-day

Planning

February:

  • 2020-01-27 Mon: copywriting starts
  • 2020-01-30 Thu: end of link submission, PR on GitHub (during XMPP Summit)
  • 2020-02-04 Tue: newsletter publication, blog post, promotion tweets

Current newsletter

Past newsletters

Translations

Metrics, statistics, analytics