Difference between revisions of "XMPP Newsletter"

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=== Process ===
=== Process ===


# Before: duration 1 month
# Link collection: duration 1 month
## Collect links in this wiki page: duration 3-4 weeks
#* Read and validate the content
##* Read and validate the content
#* Include the reporters credits!
##* Include the reporters credits!
#* Check that it's not duplicate, and in the correct section
## Copywrite so each content is readable by humans: duration 2-3 days
# Copywrite so each content is readable by humans: duration 1 week
##* Add links
#* Add links
##* Add images
#* Add images
##* Add CTAs
#* Add CTAs
##* Carefully craft the subject/title line, and the preview text (first lines that are sometimes previewed on email UAs)
#* Carefully craft the subject/title line, and the preview text (first lines that are sometimes previewed on email UAs)
##* Include the copywriters credits!
#* Include the copywriters credits!
## PR on website git repo for blog post (Markdown, Pelican): duration the week-end before posting
# PR on website git repo for blog post (Markdown, Pelican): duration the week-end before posting
##* Include Pelican header
#* Include Pelican header: date, time, file name
##* Change == in #
#* Translate Mediawiki syntax to Github's Markdown: https://sinnwerkstatt.github.io/MediaWiki-to-Markdown-Javascript-Converter/
##* Change links format
#* Need at least 2 or 3 peer reviews
##* Change images format
#* Include the reviewers credits!
##* Need at least 2 or 3 peer reviews
##* Include the reviewers credits!
## Twitter:
##* Copywrite and review draft tweet: text, image, hashtags, link
# Sending the newsletter: on D-day
# Sending the newsletter: on D-day
## Copy-paste Newsletter on Tinyletter, test it (peer review is not yet done), send it
## Copy-paste Newsletter on Tinyletter
## Report analytics from latest newsletter in spreadsheet, send to commTeam MUC
## Test it (peer review is not yet done)
## PR merge and deploy on website git repo for blog post
## Send it
## Twitter:
# Blog post: PR merge and deploy on website git repo on D-day
##* post draft tweet
##* Report monthly metrics
# Social media posts
# Social media posts
#* text
#* image
#* hashtags
#* link
# Metrics/analytics in CommTeam MUC
#* Twitter monthly metrics
#* Newsletter analytics
# Propose schedule for next issue
# Translations: after D-day
# Translations: after D-day


=== Planning ===
=== Planning ===


December
[[XMPP Newsletter Round-Up 2020]]
* 2019-11-25 Mon: copywriting starts
 
* 2019-11-29 Fri: end of link submission, PR on GitHub
March:
* 2019-12-03 Tue: newsletter publication, blog post, promotion tweets
 
* 2020-02-24 Mon: copywriting starts
* 2020-02-28 Thu: end of link submission, PR on GitHub (during XMPP Summit)
* 2020-03-03 Tue: newsletter publication, blog post, promotion tweets


=== Current newsletter ===
=== Current newsletter ===


* [[XMPP Newsletter January 2020]]
 
* [[XMPP Newsletter template]]
* [[XMPP Newsletter template]]
* [[XMPP Newsletter August 2020]] (next)
* [[XMPP Newsletter July 2020]]


=== Past newsletters ===
=== Past newsletters ===
Line 68: Line 75:
* [[XMPP Newsletter November 2019]]
* [[XMPP Newsletter November 2019]]
* [[XMPP Newsletter December 2019]]
* [[XMPP Newsletter December 2019]]
* [[XMPP Newsletter January 2020]]
* [[XMPP Newsletter February 2020]]
* [[XMPP Newsletter March 2020]]
* [[XMPP Newsletter April 2020]]
* [[XMPP Newsletter May 2020]]
* [[XMPP Newsletter June 2020]]


=== Translations ===
=== Translations ===
Line 78: Line 91:
=== Metrics, statistics, analytics===
=== Metrics, statistics, analytics===


https://framapic.org/xfMLsqTjDylE/j50GPasvyCed.png
* Newsletter:
** [https://framapic.org/sVngR3A08PpP/8fuywT3kzC5O.png Absolute subs growth]
** [https://framapic.org/vzduKYC5Itaa/om4Vu44zp9F0.png Relative subs growth]
** [https://framapic.org/VHietwQqOHTk/QVWMfe66o21K.png Open and click rates]
* [https://framapic.org/C5DFC82ifPhq/RS9ZPXgW7FDp.png Twitter metrics]

Latest revision as of 21:44, 5 January 2021

Here you can submit news items for inclusion in the next XMPP Newsletter (as managed by the CommTeam).


To contributors, editors, reviewers, translators

Live discussion

xmpp:commteam@muc.xmpp.org?join

What determines relevancy?

The submission must ideally be a blog or article about XMPP/Jabber and/or XMPP-based software (clients, servers, libs).

Some exceptions might be made, for example for a release page showing a new release of some XMPP-based software.

However, marketing brochures (e.g. single-page marketing sites) for new products which don't contain information on XMPP, won't be included.

Make sure you read the Basic communication guide for XMPP techies

Process

  1. Link collection: duration 1 month
    • Read and validate the content
    • Include the reporters credits!
    • Check that it's not duplicate, and in the correct section
  2. Copywrite so each content is readable by humans: duration 1 week
    • Add links
    • Add images
    • Add CTAs
    • Carefully craft the subject/title line, and the preview text (first lines that are sometimes previewed on email UAs)
    • Include the copywriters credits!
  3. PR on website git repo for blog post (Markdown, Pelican): duration the week-end before posting
  4. Sending the newsletter: on D-day
    1. Copy-paste Newsletter on Tinyletter
    2. Test it (peer review is not yet done)
    3. Send it
  5. Blog post: PR merge and deploy on website git repo on D-day
  6. Social media posts
    • text
    • image
    • hashtags
    • link
  7. Metrics/analytics in CommTeam MUC
    • Twitter monthly metrics
    • Newsletter analytics
  8. Propose schedule for next issue
  9. Translations: after D-day

Planning

XMPP Newsletter Round-Up 2020

March:

  • 2020-02-24 Mon: copywriting starts
  • 2020-02-28 Thu: end of link submission, PR on GitHub (during XMPP Summit)
  • 2020-03-03 Tue: newsletter publication, blog post, promotion tweets

Current newsletter

Past newsletters

Translations

Metrics, statistics, analytics