Difference between revisions of "CommTeam/Newsletter Twitter campaign"

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= Tweets =
+
Focus on Twitter only in this page.
  
== Template ==
+
Different plans for different social networks (different uses and populations).
  
* Timestamp
+
== Plan for each monthly newsletter ==
 +
 
 +
=== Timeline ===
 +
 
 +
* 2019-10-17 (Tue) to 2019-10-21 (Sat): call for contributions
 +
* 2019-09-24 (Tue) to 2019-09-28 (Sat): promote newsletter subscription
 +
* 2019-10-01 (Tue): Newsletter sent and publish on blog
 +
* 2019-10-01 (Tue) to 2019-10-05 (Sat): spread the news(letter)
 +
 
 +
=> 9 posts in three weeks
 +
 
 +
=== Typical post ===
 +
 
 +
A Twitter post must contain:
 +
* timestamp
 
* text
 
* text
 
* hashtags, max 3
 
* hashtags, max 3
Line 9: Line 23:
 
* link
 
* link
  
== Wave to promote newsletter at the end of September ==
+
== Call for contributions ==
 +
 
 +
* Target: techies and product people
 +
* Timeline: mid-September for a week
 +
* Goal: get entries, encourage people to write/share content
 +
 
 +
=== Call 1 ===
 +
 
 +
* timestamp: 2019-09-17 14:07 (Tue)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
=== Call 2 ===
 +
 
 +
* timestamp: 2019-09-19 8:53 (Thu)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
=== Call 3 ===
 +
 
 +
* timestamp: 2019-09-21 9:17 (Sat)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
 
 +
== Promote newsletter subscription ==
  
 
* Target: new subscribers
 
* Target: new subscribers
 +
* Timeline: end of September, for a wek
 +
* Goal: get more subscribers
  
== Wave to call for contributions ==
+
=== Subscribe 1 ===
 +
 
 +
* Timestamp: 2019-09-24 9:01 (Tue)
 +
* text:
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs!
 +
Subscribe! https://xmpp.org/newsletter.html #openstandards #compatibility #interoperability
 +
 
 +
=== Subscribe 2 ===
 +
 
 +
* Timestamp: 2019-09-26 13:59 (Thu)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
Read the latest news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries)...
 +
Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat
 +
 
 +
=== Subscribe 3 ===
 +
 
 +
* Timestamp: 2019-09-28 9:03 (Sat)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
TODO
 +
 
 +
== Newsletter sharing ==
 +
 
 +
* Target: new subscribers
 +
* Timeline: beginning of October, for a week
 +
* Goal: spread the news
 +
 
 +
=== Share 1 ===
 +
 
 +
* timestamp: 2019-10-01 14:13 (Tue)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
focus on articles, videos, tutorials, events
 +
 
 +
=== Share 2 ===
 +
 
 +
* timestamp: 2019-10-02 9:13 (Wed)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
focus on software releases
 +
 
 +
=== Share 3 ===
 +
 
 +
* timestamp: 2019-10-02 16:47 (Fri)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
  
* Target: devs and product people
+
focus on specs

Revision as of 11:50, 11 September 2019

Focus on Twitter only in this page.

Different plans for different social networks (different uses and populations).

Plan for each monthly newsletter

Timeline

  • 2019-10-17 (Tue) to 2019-10-21 (Sat): call for contributions
  • 2019-09-24 (Tue) to 2019-09-28 (Sat): promote newsletter subscription
  • 2019-10-01 (Tue): Newsletter sent and publish on blog
  • 2019-10-01 (Tue) to 2019-10-05 (Sat): spread the news(letter)

=> 9 posts in three weeks

Typical post

A Twitter post must contain:

  • timestamp
  • text
  • hashtags, max 3
  • image
  • link

Call for contributions

  • Target: techies and product people
  • Timeline: mid-September for a week
  • Goal: get entries, encourage people to write/share content

Call 1

  • timestamp: 2019-09-17 14:07 (Tue)
  • text
  • hashtags, max 3
  • image
  • link

Call 2

  • timestamp: 2019-09-19 8:53 (Thu)
  • text
  • hashtags, max 3
  • image
  • link

Call 3

  • timestamp: 2019-09-21 9:17 (Sat)
  • text
  • hashtags, max 3
  • image
  • link


Promote newsletter subscription

  • Target: new subscribers
  • Timeline: end of September, for a wek
  • Goal: get more subscribers

Subscribe 1

  • Timestamp: 2019-09-24 9:01 (Tue)
  • text:
  • hashtags, max 3
  • image
  • link

Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs! Subscribe! https://xmpp.org/newsletter.html #openstandards #compatibility #interoperability

Subscribe 2

  • Timestamp: 2019-09-26 13:59 (Thu)
  • text
  • hashtags, max 3
  • image
  • link

Read the latest news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries)... Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat

Subscribe 3

  • Timestamp: 2019-09-28 9:03 (Sat)
  • text
  • hashtags, max 3
  • image
  • link

TODO

Newsletter sharing

  • Target: new subscribers
  • Timeline: beginning of October, for a week
  • Goal: spread the news

Share 1

  • timestamp: 2019-10-01 14:13 (Tue)
  • text
  • hashtags, max 3
  • image
  • link

focus on articles, videos, tutorials, events

Share 2

  • timestamp: 2019-10-02 9:13 (Wed)
  • text
  • hashtags, max 3
  • image
  • link

focus on software releases

Share 3

  • timestamp: 2019-10-02 16:47 (Fri)
  • text
  • hashtags, max 3
  • image
  • link

focus on specs