Difference between revisions of "CommTeam/Newsletter Twitter campaign"

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= Tweets =
+
This a template campaign for the promotion of our newsletter, curated news from the community.
  
== Template ==
+
Focus on Twitter only in this page.
  
* Timestamp
+
Different plans for different social networks (different uses and different populations).
 +
 
 +
== Plan for each monthly newsletter ==
 +
 
 +
=== Timeline ===
 +
 
 +
* 2019-10-17 (Tue) to 2019-10-21 (Sat): call for contributions
 +
* 2019-09-24 (Tue) to 2019-09-28 (Sat): promote newsletter subscription
 +
* 2019-10-01 (Tue): Newsletter sent and publish on blog
 +
* 2019-10-01 (Tue) to 2019-10-05 (Sat): spread the news(letter)
 +
 
 +
=> 9 posts in three weeks
 +
 
 +
=== Typical post ===
 +
 
 +
A Twitter post must contain:
 +
* timestamp
 
* text
 
* text
 
* hashtags, max 3
 
* hashtags, max 3
Line 9: Line 25:
 
* link
 
* link
  
== Timeline ==
+
== Call for contributions ==
  
2019-10-01 (Tue) Newsletter sent and publish on blog
+
* Target: techies and product people
 +
* Timeline: mid-September for a week
 +
* Goal: get entries, encourage people to write/share content
  
== Wave to promote newsletter subscription at the end of September ==
+
=== Call 1 ===
 +
 
 +
* timestamp: 2019-09-17 14:07 (Tue)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
=== Call 2 ===
 +
 
 +
* timestamp: 2019-09-19 8:53 (Thu)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
=== Call 3 ===
 +
 
 +
* timestamp: 2019-09-21 9:17 (Sat)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 
 +
 
 +
== Promote newsletter subscription ==
  
 
* Target: new subscribers
 
* Target: new subscribers
 +
* Timeline: end of September, for a wek
 +
* Goal: get more subscribers
  
=== Reminder 1 ===
+
=== Subscribe 1 ===
  
* Timestamp: 2019-09-24 (Tue)
+
* Timestamp: 2019-09-24 9:01 (Tue)
 
* text:  
 
* text:  
 
* hashtags, max 3
 
* hashtags, max 3
Line 26: Line 71:
  
 
Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs!
 
Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs!
#openstandards #compatibility #interoperability
+
Subscribe! https://xmpp.org/newsletter.html #openstandards #compatibility #interoperability
Subscribe! https://xmpp.org/newsletter.html
+
  
== Reminder 2 ==
+
=== Subscribe 2 ===
  
* Timestamp
+
* Timestamp: 2019-09-26 13:59 (Thu)
 
* text
 
* text
 
* hashtags, max 3
 
* hashtags, max 3
Line 37: Line 81:
 
* link
 
* link
  
 +
Read the latest news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries)...
 +
Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat
 +
 +
=== Subscribe 3 ===
 +
 +
* Timestamp: 2019-09-28 9:03 (Sat)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 +
TODO
 +
 +
== Newsletter sharing ==
 +
 +
* Target: new subscribers
 +
* Timeline: beginning of October, for a week
 +
* Goal: spread the news
 +
 +
=== Share 1 ===
 +
 +
* timestamp: 2019-10-01 14:13 (Tue)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 +
focus on articles, videos, tutorials, events
 +
 +
=== Share 2 ===
 +
 +
* timestamp: 2019-10-02 9:13 (Wed)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 +
focus on software releases
 +
 +
=== Share 3 ===
 +
 +
* timestamp: 2019-10-02 16:47 (Fri)
 +
* text
 +
* hashtags, max 3
 +
* image
 +
* link
 +
 +
focus on specs
 +
 +
 +
== Draft tweets ==
  
WIP text:
+
1)
Articles
+
The XMPP network is decentralized (similar to email) - anyone can run their own XMPP service.
Videos
+
Join the network and start taking control of your communications!
Tutorials
+
Events
+
Software releases
+
Servers
+
Clients
+
Libraries
+
  
== Wave to call for contributions ==
+
2)
 +
It is easy to get started with XMPP!
 +
Just get an XMPP client and create an account - that simple!
 +
https://xmpp.org/getting-started/
  
* Target: devs and product people
+
3)
 +
Although XMPP is widely known by its instant messaging capabilities,
 +
that is just one possible use of it. Yes, XMPP can be used for many other topics, including
 +
Internet of Things, Online Gaming or Social Networks.
 +
Isn't that great? Check some examples at: https://xmpp.org/uses/
  
== Wave to promote newsletter at beginning of October ==
+
4)
 +
XMPP is Diverse - you will never get "locked in" when using XMPP technologies.
 +
As an example, you have plenty of options to choose from when looking for a XMPP client.
 +
https://xmpp.org/software/clients.html

Latest revision as of 19:07, 12 October 2019

This a template campaign for the promotion of our newsletter, curated news from the community.

Focus on Twitter only in this page.

Different plans for different social networks (different uses and different populations).

Plan for each monthly newsletter

Timeline

  • 2019-10-17 (Tue) to 2019-10-21 (Sat): call for contributions
  • 2019-09-24 (Tue) to 2019-09-28 (Sat): promote newsletter subscription
  • 2019-10-01 (Tue): Newsletter sent and publish on blog
  • 2019-10-01 (Tue) to 2019-10-05 (Sat): spread the news(letter)

=> 9 posts in three weeks

Typical post

A Twitter post must contain:

  • timestamp
  • text
  • hashtags, max 3
  • image
  • link

Call for contributions

  • Target: techies and product people
  • Timeline: mid-September for a week
  • Goal: get entries, encourage people to write/share content

Call 1

  • timestamp: 2019-09-17 14:07 (Tue)
  • text
  • hashtags, max 3
  • image
  • link

Call 2

  • timestamp: 2019-09-19 8:53 (Thu)
  • text
  • hashtags, max 3
  • image
  • link

Call 3

  • timestamp: 2019-09-21 9:17 (Sat)
  • text
  • hashtags, max 3
  • image
  • link


Promote newsletter subscription

  • Target: new subscribers
  • Timeline: end of September, for a wek
  • Goal: get more subscribers

Subscribe 1

  • Timestamp: 2019-09-24 9:01 (Tue)
  • text:
  • hashtags, max 3
  • image
  • link

Get the freshest updates on XMPP/Jabber specifications in the Newsletter! Which is in Last Call, what are the New and Proposed ones. Has some been Obsoleted, or simply Updated? Also learn about Friendly specs! Subscribe! https://xmpp.org/newsletter.html #openstandards #compatibility #interoperability

Subscribe 2

  • Timestamp: 2019-09-26 13:59 (Thu)
  • text
  • hashtags, max 3
  • image
  • link

Read the latest news from the XMPP/Jabber communities! Articles, videos, tutorials, events, software releases (servers, clients/apps, libraries)... Subscribe! https://xmpp.org/newsletter.html #social #instantmessaging #chat

Subscribe 3

  • Timestamp: 2019-09-28 9:03 (Sat)
  • text
  • hashtags, max 3
  • image
  • link

TODO

Newsletter sharing

  • Target: new subscribers
  • Timeline: beginning of October, for a week
  • Goal: spread the news

Share 1

  • timestamp: 2019-10-01 14:13 (Tue)
  • text
  • hashtags, max 3
  • image
  • link

focus on articles, videos, tutorials, events

Share 2

  • timestamp: 2019-10-02 9:13 (Wed)
  • text
  • hashtags, max 3
  • image
  • link

focus on software releases

Share 3

  • timestamp: 2019-10-02 16:47 (Fri)
  • text
  • hashtags, max 3
  • image
  • link

focus on specs


Draft tweets

1) The XMPP network is decentralized (similar to email) - anyone can run their own XMPP service. Join the network and start taking control of your communications!

2) It is easy to get started with XMPP! Just get an XMPP client and create an account - that simple! https://xmpp.org/getting-started/

3) Although XMPP is widely known by its instant messaging capabilities, that is just one possible use of it. Yes, XMPP can be used for many other topics, including Internet of Things, Online Gaming or Social Networks. Isn't that great? Check some examples at: https://xmpp.org/uses/

4) XMPP is Diverse - you will never get "locked in" when using XMPP technologies. As an example, you have plenty of options to choose from when looking for a XMPP client. https://xmpp.org/software/clients.html