Difference between revisions of "Basic communication guide for XMPP techies"
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== Why? == | |||
* People (your targets) are not aware of your project progress | |||
* At community level, it gives the impression the activity is low, the collective effort is dormant | |||
* Show it is quite easy and effortless to produce the base minimum | |||
== Blog == | == Blog == | ||
Revision as of 10:17, 10 September 2019
Why?
- People (your targets) are not aware of your project progress
- At community level, it gives the impression the activity is low, the collective effort is dormant
- Show it is quite easy and effortless to produce the base minimum
Blog
- Post regularly: monthly is achievable
- Content: new software releases, reactions to news, explanation of a problem, benefits of your solutions...
- Length: it does not have to be long, 1 to 5 min read is doable
- Structure: do an intro and an outro, put titles, put illustrations with attribution, choose your post title wisely, double check the keywords
- Illustrations: put awesome graphics, with alt text
- Title(s): make a great post title, make good heading 2 and 3 titles
- Keywords: think twice of your most important keywords, put them in titles
Social media
- Text: very short, choose your keywords
- Hashtags: 2 or 3, not more
- Illustrations: mandatory, with attribution
- Link: direct link, or shortened for tracking
If you tweet about your latest blog post, tweet it two or three times in one or two weeks, with different text
- Longer posts more serious than Twitter (pro audience, less troll)
- Make real sentences, punctuation, paragraphs
- Still use text, hashtags, link and illustration
Analytics
- bit.ly links: add a "+" symbol at the end of the link to access the stats (public)
- Twitter: per post "View tweet activity", or https://analytics.twitter.com
- LinkedIn: click on "XXX views of your post in the feed"
- Matomo on your blog