Basic communication guide for XMPP techies

Blog

 * Post regularly: monthly is achievable
 * Content: new software releases, reactions to news, explanation of a problem, benefits of your solutions...
 * Length: it does not have to be long, 1 to 5 min read is doable
 * Structure: do an intro and an outro, put titles, put illustrations with attribution, choose your post title wisely, double check the keywords
 * Illustrations: put awesome graphics, with alt text
 * Title(s): make a great post title, make good heading 2 and 3 titles
 * Keywords: think twice of your most important keywords, put them in titles

Twitter

 * Text: very short, choose your keywords
 * Hashtags: 2 or 3, not more
 * Illustrations: mandatory, with attribution
 * Link: direct link, or shortened for tracking

If you tweet about your latest blog post, tweet it two or three times in one or two weeks, with different text

LinkedIn

 * Longer posts more serious than Twitter (pro audience, less troll)
 * Make real sentences, punctuation, paragraphs
 * Still use text, hashtags, link and illustration

Analytics

 * bit.ly links: add a "+" symbol at the end of the link to access the stats (public)
 * Twitter: per post "View tweet activity", or https://analytics.twitter.com
 * LinkedIn: click on "XXX views of your post in the feed"
 * Matomo on your blog