Proposed 2015 Goals

The Board has decided to invite the membership to vote on goals for the Board for 2015. Progress towards these goals can be used to evaluate the performance of the Board. Three groups of goals have been identified. The membership will be asked to vote for up to 5 goals, choosing at least one from each group.

The groups and candidate goals (together with explanations where needed) are:

Objective (%) Goals
Goals for which a measurable target can be set and overachieving that target is possible.


 * 1) Achieve more than 55 pre-registrations for the 2016 Summit in Brussels
 * Each year the XSF holds a summit around the same time as FOSDEM in Brussels, Belgium (late January or early February). The record attendance is currently held by Summit 10 with 53 registered attendees. Registration has dropped off sharply since that date with only 34 registered for Summit 15 (the 2014 FOSDEM summit). The average for Brussels summits is 42, the average for Portland summits is 15.
 * 1) Increase Membership engagement
 * We're going to base "engagement" on members@ list posts. Currently we average around 25 per month.
 * 1) Decrease the % of members choosing not to re-apply for XSF Membership
 * Over the last 5 years our re-apply/not re-apply percentages are 77/23. New membership applications haven't filled the gap made by those who choose to leave, resulting in steadily declining membership (which reached a peak of 68 in early 2011 and is now at 54). We'd like to see more people re-apply for membership as this is both good for overall membership figures and an indicator of membership engagement.
 * 1) Raise $20,000 in sponsorship money for XSF activities
 * 2) Increase traffic to the XSF website
 * We'll take the visitor stats for the first full month of the new website and aim to increase to 200% of that figure per month by the end of the Board's term. We'll be looking at both raw visitor numbers and time spent on site. In other words if visitor numbers increase by 200% but the stats show us that people are spending very little time on the site, that's a "fail".

Objective (Yes/No)
Goals which we either meet or we don't. Over achievement isn't possible.


 * 1) Conduct at least one meeting of both Board and Council using a video conferencing system based on XMPP
 * 2) Produce an XSF Strategy for the Internet of Things
 * 3) Launch the new XSF website

Subjective
Goals which defy objective measurement and which, at the end of the year, the membership have to decide if we have or have not achieved.


 * 1) Position XMPP as the leading real time messaging protocol
 * 2) Invite and listen to criticism of XMPP
 * 3) Be better at evangelising the benefits of federation
 * 4) Maintain relevant relationships with other Standards Organizations (IETF, IEEE, UPnP, etc.)